New York has some of the biggest and best known department stores in the world. But they didn’t just gain such status through their age or product offerings. Spaces like Bloomingdale’s, Saks Fifth Avenue, Macy’s, Bergdorf Goodman and Nordstrom invest a lot of time and money into innovation to keep the customer experience, and back-end operations, as good as it can be.
With that in mind here are ten of the best innovations from New York’s department store giants:
1. Macy’s One Below
This 53,00sqft space within Macy’s Manhattan flagship may be aimed at millennials, but there are some interesting personalisation offerings among the selfie walls. A 3D printer from 3D Systems Cube lets customers print their own jewellery and phone cases, while links with big brands means shoppers can end up with a product that’s very personal to them. That includes building their own Fossil watch and adding an engraving, or laser-etching designs on their Levi jeans.
2. Saks Fifth Avenue 24-hour personalised ecommerce service
The home of numerous innovations, Saks Fifth Avenue’s latest development aims to bring the in-store experience to online shoppers – any time of the day or night. The 24/7 personalised ecommerce experience (powered by Salesfloor) lets Saks Associates create customised boutique pages with a personally curated selection of Saks products, and share them with new and existing customers.
Associates can also offer advice through live chatbots, email or scheduled appointments giving customers the personal shopper experience wherever they are.